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PATAGONIA

Why Patagonia?

Patagonia. Like the region he had just visited. In those years Yvon Chounaird had just completed the climb to climb with his friends Cerro Fitz Roy, he was inspired by the name of his new clothing line

Yvon Chouinard, Patagonia's founder, got his startù as a climber in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. After one of the adult leaders, Don Prentice, taught the boys how to rappel down the cliffs to the falcon aeries, Yvon and his friends became so fond of the sport they started hopping freight trains to the west end of the San Fernando Valley, to the sandstone cliffs of Stoney Point. There, eventually, they learned to climb up as well as rappel down the rock.......

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None require a motor; none deliver the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Patagonia’s Mission Statement : build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

We began making recycled polyester from plastic soda bottles in 1993–the first outdoor clothing manufacturer to transform trash into fleece. It was a positive step toward a more sustainable system–one that uses fewer resources, discards less and better protects people’s health.

Today, we recycle used soda bottles, unusable manufacturing waste and worn-out garments (including our own) into polyester fibers to produce clothing. And we offer recycled polyester in a lot more garments, including Capilene® baselayers, shell jackets, board shorts and fleece.

Using recycled polyester lessens our dependence on petroleum as a source of raw materials. It curbs discards, thereby prolonging landfill life and reducing toxic emissions from incinerators. It helps to promote new recycling streams for polyester clothing that is no longer wearable.




From the article LAST WORD by Silvia Galliani

One of the many reasons for the recent ecological crisis derives from the impact of man on the environment. We are the problem ourselves. It is not governments or industries, we are the ones who tell companies to produce more things, and make them cheaper and more disposable as possible. Denying this fact, however, the problem will never be seriously addressed and nothing concrete will ever happen to resolve this state of crisis. There is only one way to reverse the course: buy fewer products and possess some of the highest quality that last a long time and are multifunctional.

It is a reflection that we must necessarily carry out before it is too late. It is a lifestyle that we must adopt. It is a position we must take. It is necessary





Introducing Patagonia Works, a new kind of holding company

 by Yvon Chouinard - May 6, 2013

I don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “…use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.

Three examples: Every year for 30 years, Patagonia has donated one percent of its sales to grassroots environmental organizations. We helped initiate the Sustainable Apparel Coalition,

 

an organization of companies that produces more than a third of the clothing and footwear on the planet. In a very short time, the Coalition has launched an index of social and environmental performance that designers (and eventually consumers) can use to make better decisions when developing products or choosing materials. In 2012 we became one of California’s first B Corps (benefit corporations), which means that the values that helped make our company successful are now etched into our legal charter.

Now is the time for Patagonia to take the next logical step: to reach out beyond the framework of the apparel and outdoor industries. Today, my family and I are happy to launch $20 Million and Change, an internal fund to help like-minded, responsible start-up companies bring about positive benefit to the environment.

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    59,50 € 119,00 € -50%

    LIMITED TIME OFFER! valid until 28/10/2022

    Of course when summer comes, we all like comfortable and cool clothing. With Patagonia Lost Wildflower Dress the feeling of comfort, freshness and softness is assured. Tencell Lyocell fabric is more absorbent than cotton, softer than silk and fresher than linen, simply perfect for the hottest season. FEATURES PATAGONIA LOST WILDFLOWER DRESS: Made from... Of course when summer comes, we all like comfortable and cool clothing. With Patagonia...

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    32,50 € 65,00 € -50%

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    Have you planned a holiday? Do not forget to pack Patagonia Wavefare Cargo Shorts! This shorts is perfect for any adventure: quick-drying recycled nylon fabric, with a waterproof treatment that protects you from the rain and fabric with sun protection 50+ UPF  save you from sunburn !!! FEATURES SHORTS PATAGONIA WAVEFARER CARGO: Made with durable,... Have you planned a holiday? Do not forget to pack Patagonia Wavefare Cargo Shorts! This...

    SIZE: 28
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    24,50 € 49,00 € -50%

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    If you think of the sun, the beach, the sea ...... then you just have to buy the shorts Patagonia Island Hemp Baggies Shorts. Made of light and fresh fabric mixed with 55% hemp and 45% organic cotton with a drapery similar to linen, they offer an elegant yet casual look, perfect in every situation. FEATURES PATAGONIA ISLAND HEMP BAGGIES SHORTS: This 55%... If you think of the sun, the beach, the sea ...... then you just have to buy the shorts...

    SIZE: S - M
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    39,50 € 79,00 € -50%

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    Patagonia's All-Wear Cropped Pants are pants are a timeless classic. Classic and minimalist trousers offer an elegant fit and a touch of flexibility thanks to the addition of elastane. With these, even a 12-hour flight to the Caribbean will not be a pain thanks to the soft and comfortable fit. FEATURES PATAGONIA STRETCH ALL - WEAR CROPPED PANTS:... Patagonia's All-Wear Cropped Pants are pants are a timeless classic. Classic and...

    SIZE: 4
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    22,50 € 45,00 € -50%

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    Patagonia Glorya Tee T-shirt is perfect for practically every occasion! Match it with a fluttering skirt and jump on a bike for a ride in the Tuscan countryside with your friends or take it for a walk in the mountains: soft and quick-drying technical fabric will eliminate sweat, the wing sleeves will give you that romantic air and feminine that a, we... Patagonia Glorya Tee T-shirt is perfect for practically every occasion! Match it with a...

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    22,50 € 45,00 € -50%

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    Patagonia Glorya Tee T-shirt is perfect for practically every occasion! Match it with a fluttering skirt and jump on a bike for a ride in the Tuscan countryside with your friends or take it for a walk in the mountains: soft and quick-drying technical fabric will eliminate sweat, the wing sleeves will give you that romantic air and feminine that a, we... Patagonia Glorya Tee T-shirt is perfect for practically every occasion! Match it with a...

    SIZE: XS - L
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    32,50 € 65,00 € -50%

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    To challenge the summer heat, you need the right clothing. And the June Lake Tank of Patagonia is made of Tencel® lyocell anti-crease and boasts a trendy drape that facilitates air circulation. With this tank top even the most oppressive heat will not be a problem. FEATURES PATAGONIA JUNE LAKE TANK: Light and airy fabric blend is moisture-wicking,... To challenge the summer heat, you need the right clothing. And the June Lake Tank of...

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    17,50 € 35,00 € -50%

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    If you want a stylish t-shirt without polluting the environment, choose the eco-friendly T-shirt from Patagonia. The realization of this light organic cotton t-shirt does not involve the use of toxic pesticides and GMO seeds, thus promoting the quality of the soil and the biodiversity. Organic crops require more time, more skills and abilities and, for... If you want a stylish t-shirt without polluting the environment, choose the...

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    179,00 €

    Hiking backpack Patagonia Nine Trails Backpack is your faithful companion in exploration and high altitude excursions. Studied for long trips, developed in detail to be comfortable. FEATURES PATAGONIA NINE TRAILS BACKPACK: Perfect balance of lightweight yet superdurable CORDURA® nylon ripstop for years of abuse in the field Classic top-loader with... Hiking backpack Patagonia Nine Trails Backpack is your faithful companion in...

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    164,50 € 329,00 € -50%

    FEATURES PANT PATAGONIA PRIMO PANT: An insulated ski pant for super cold conditions when the snow is usually atits best. Patagonia's warmest, waterproof/breathable insulated pant for skiing and snowboarding in harsh conditions 2-layer Gore-Tex XCR® fabric package is 25% more breathable than classic Gore-Tex® Removable, drop-seat suspenders with soft... FEATURES PANT PATAGONIA PRIMO PANT: An insulated ski pant for super cold conditions...

    SIZE: 8
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    64,50 € 129,00 € -50%

    LIMITED TIME OFFER! valid until 28/10/2022

    Trail-focused performance stretch hiking pants made of durable 91% recycled polyester/9% elastane stretch fabric. FEATURES PANT PATAGONIA CRESTVIEW: Made of 91% recycled polyester/9% elastane with a DWR (durable water repellent) finish Slim-straight fit, sits on the waist with a regular rise, not too loose but not too tight in the seat and thighs, then... Trail-focused performance stretch hiking pants made of durable 91% recycled...

    SIZE: 36
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    40,00 €

    FEATURES BEANIE PATAGONIA: Cap with reduced volume, ideal for the whole winter and for all outdoor activities, made of 100% recycled polyester. Made of 100% recycled polyester Lightweight and compressible Thick texture with an excellent fit Original decorative motifs 74 g FEATURES BEANIE PATAGONIA: Cap with reduced volume, ideal for the whole winter and for...

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    47,50 € 95,00 € -50%

    LIMITED TIME OFFER! valid until 28/10/2022

    An organic cotton and polyester blend that has just enough stretch for all-day comfort at the crag, the casual yet dialed Venga Rock Pants live and breathe rock climbing. FEATURES PANT PATAGONIA VENGA: Soft and stretchy organic cotton blended with channeled, hollow-fiber polyester and elastane has a DWR (durable water repellent) finish to shed moisture... An organic cotton and polyester blend that has just enough stretch for all-day comfort...

    SIZE: 2 - 4
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