Where quality, tradition and performance meet, Fitwell is born, a brand within which all the values of an authentic Made in Italy converge.
It's 1979: a boy in his early twenties, Giuliano Grotto, starts working in a shoe factory in the Asolo-Montebelluna production district. Here he finds a passion for the production of footwear, especially technical mountain boots. Thus began the first chapter of the Fitwell brand.
The passion gets bigger every day: he decides to develop his idea of handmade mountain boots by founding the ONESport brand. The name chosen suggests a clear reference to the four cardinal points, symbolizing the brand's desire to make the wisdom of Made in Italy craftsmanship known all over the world.
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