Volcom, Inc. is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. The company primarily produces clothing, footwear, accessories, and related products for young men and women. Volcom is headquartered in Costa Mesa, California, United States (U.S.). Volcom is known for its trademark stone logo, its slogan True To This, and the Let the Kids Ride Free campaign.Todd Hymel is the CEO of Volcom. Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports. In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company. Chet Thomas was the first professional skateboarder to be sponsored by the brand. In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment. In April 2005, the company adopted its current name, "Volcom, Inc." Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ. They priced 4.69 million shares at US$19 a share, raising a total of US$89 million. In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC for US$25.3 million. On May 2, 2011, French luxury, sport, and lifestyle group Kering (previously known as Pinault-Printemps-Redoute and PPR until 18 June 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million.Volcom's board unanimously backed the Kering offer, and shareholders were advised to tender their shares to the French company. Since the takeover, Kering has sought to expand and diversify the Volcom brand. The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013.