Who we are


Third Generation takes birth from a tradition of the Roà family and sees its dawn more than 70 years ago... from nowthen every innvoation in sports passes through us!

It all began in 1943 thanks to grandpa Marco's passion for hunting, but with the entrance of my father in the 80's happens the very first transformation, going from a hunting & fishing store in a sports articles shop with the integration of all the most played sports in that time like skiing, tennis,swimming and skating.

I, Andrea, grew up in this reality by practicing all the sports that I knew thanks to the shop, and over time, I too began to model it more and more on my passions and on my way of seeing things, transforming it into a meeting place for all fans of extreme sports such as snowboard, skate, surf and street clothing! Over the years and to keep up with the times, in addition to the historic headquarters, THIRD GENERATION in Via Sant'Agostino 11/A in Mondovì, I have also decided to launch myself on the internet with the site 3rdgen-shop.com to allow everyone , enthusiasts and beginners, to be able to reach us, write, ask for advice.

The online shop is a mirror of the shop, if we have it here, you will find it.

Since we must always innovate and innovate, in recent years we have jumped into the rental of downhill, enduro and eBike bikes. In the summer season, our HostileBike rentals are operational in the district of Prato Nevoso, A viola St.Gree and in Monte Alpet which in the summer make the tracks available for the DH. Come and visit us in the shop for a nice double DownHill plate or a light Enduro full suspension for a little trip in the mountains. And if you like cycling but you don't have the time/physique/desire, rent an electric bike! All the beauty of uphill tours without the fatigue.